We created this digital campaign promoting a “Get Exotic” recipe contest and “Win A Tropical Vacation” incentive to help launch Langer’s exotic fruit juices into the foodservice beverage market. Fun fruit characters were illustrated then animated and used in targeted online ads directing restaurant owners and bartenders to use Langer’s Juices in new recipes and submit them in to the contest.

BANNER ADS
These ads ran on trade media sites to generate interest in the new drinks and linked to the landing page as a way to enter the contest and receive a chance to go to Aruba.