Mitsubishi Fuso Truck of America heralds their complete line of work-trucks with built-in innovations for a variety of vocations. Dealers have online access through FUSO DIRECT to a library of mailers we created for on-demand orders that include custom dealer imprint, printing and mailing to the dealer’s list.

As part of the series of mailers, a special 10th anniversary mailing was created celebrating with the theme “10 Years in the Making”.  This featured the new full fleet of  trucks and focused on the innovation built into them over the past ten years.

DOMINOES INCENTIVE MAILER

A themed mailing incentivized dealers to match-up their prospect list with vocational mailers on FUSO DIRECT and then use targeted telemarketing as a follow-up. Once this was completed, MFTA would send the second mailing and follow-up for free. This was used to demonstrate to the dealers the success of the program, which resulted in higher response rates and more truck sales.