To call attention to new menu suggestions for restaurant chefs we developed this humor-laced campaign for Carolina Turkey. With their introduction of the new flavor-infused cuts of turkey we created a series turkey characters representing the flavor profiles. The results where anything but ordinary, a dramatic increase in sales and a memorable national campaign that ran for 2 years.

AD CAMPAIGN
Print ads and menu cards were used to introduce the brand’s various turkey products to the national foodservice chain audience.

EZ MENU MAILER
An EZ Menu mailer invited culinary experts to The House of Blues venues across the U.S. for tasting events and menu suggestions for adding the flavor-infused turkey to their menus.

PROMOTIONAL LITERATURE
To add a bit more “pop” to the program, this attention getting pop-up sales brochure was developed for presentations and fulfillment to inquiries.