After years of growth and a recent name change, Berk International was looking to position themselves as an exciting alternative to the large conglomerates, offering a progressive recipe of service, technology and expertise, where customers no longer have to choose between cost, quality and turnaround.
REBRANDING
We created a new logo and positioning statement that reinforce Berk International’s vision as a global provider of disposable wipes and toweling products. We also developed new ads, packaging, sell sheets and a catalog as part of their rebranding.
PRODUCT ADS
Product ads were developed to promote Berk brands, and specialty products using strategic messaging in national trade publications.
SELL SHEETS
A series of sell sheets and a catalog were designed to help distributors with customer sales and ordering.
PACKAGING
Packaging designs were updated and new concepts were developed to support the Berk product brands with a contemporary look.
657 Bridge Street
Schwenksville, PA 19473
610.363.0222